A Championship Cupcake

After trying and failing to find a cupcake to eat at Wimbledon, help shape a by fans, for fans Wimbledon cupcake by completing this short survey.

And… while the Championship has come to an end for another year, complete the survey by 23:59 Sunday 19th July 2026 to be in with a chance to win a Wimbledon cap (up to £35 in value — see terms).

A concept cupcake with strawberries and cream in themed packaging
0 / 7 Questions
Set 1 Interest 2 questions
Q1:Would you buy a Wimbledon Victoria Sponge, Strawberry & Cream cupcake? required
Q2:Would a chance to win a Golden Ticket to a Wimbledon Final make you more likely to buy a cupcake? required
Set 2 Price & size 2 questions
Locked
Q3:How much would you expect to pay for one cupcake? required
Q4:What quantity of cupcakes would you expect to be offered? required
Set 3 Pairing 1 question
Locked
Q5:What would you most likely drink with the cupcake? required
Set 4 Where sold 1 question
Locked
Q6:Where would you most likely expect the cupcakes to be sold? required
Set 5 Prize draw 1 question
Locked
Illustration: a Wimbledon green shield cap
For illustration only

Win a Wimbledon Cap

Free entry to the prize draw. Prize value up to £35. Exact model at the Promoter’s discretion. See our terms & conditions.

Q7:Would you like to enter the free prize draw? required

Independent market-research study. Not affiliated with The Championships, Wimbledon, The All England Lawn Tennis Club, or any of the grocery, beverage or product brands mentioned. All trademarks and brand names are the property of their respective owners and appear here solely to gather consumer preference data.

AI transparency: the cupcake image on this page is AI-generated concept illustrations produced with generative image tools. No physical product exists yet - the imagery is here to help you imagine the idea while answering the survey.

Concept Wimbledon cupcake

Thank you for your response

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